The South Africam

South Africa is struggling to attract European tourists seeking authentic experiences post-COVID, even though its unique cultural blend offers an experience no ordinary camera can capture.

To showcase this unseen South Africa, we created the South Africam, a camera built from local materials to capture and share authentic stories, inviting European travelers to discover the country like a local.

CLIENT
South Africa Tourism

OUR ROLE
Campaign concept, Social concept, Social editing

AWARDS
2x Gold at International Tourism Film Festival Africa (2025)

Watch some episodes

Don’t skip the social content

Credits

AGENCY: Ogilvy Amsterdam
CREATIVE DIRECTORS: Lorene Faivre, Diego Lauton
CREATIVE TEAM: C&A
COPYWRITER: Henry Small

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