Habibi, Dubai Comes to You

In 2024, Dubai chocolate took over everyone’s For You pages. People were willing to queue or travel just to get a taste. “Habibi come to Dubai” they said.
So for the launch of Jacobs Dubai chocolate instant stick, we replied: “Habibi, Dubai comes to you” and brought the iconic taste of Dubai to the rest of the world instead.

Best indicator of success? The product sold out.

CLIENT
Jacobs Coffee

OUR ROLE
Campaign concept, Art direction, Copywriting, Content creation, Global influencer toolkit

RESULTS
+450M impressions
+71% sales increase
Product sold out

Don’t skip the social content

We teased the arrival of Jacobs Dubai Chocolate with a mysterious golden suitcase, traveling from Dubai to local markets.

The golden suitcase was delivered to more than 80 creators across 16 countries, each creating content with it.

Credits

AGENCY: Ogilvy Amsterdam
CREATIVE DIRECTOR: Lorene Faivre
CREATIVE TEAM: C&A
EDITOR: Miguel Muriel

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